Saturday, March 17, 2007

WashPost.com

Smoke and Water
Tuesday, July 18, 2006; HE02

The Complaint Two consumer groups -- the Campaign for Tobacco-Free Kids and Public Citizen's Health Research Group -- have asked the Food and Drug Administration (FDA) to stop online sales of Nic Lite, a lemon-flavored, nicotine-infused water made by Nico Worldwide, a company based in Oxnard, Calif. Nicotine is an addictive chemical that makes tobacco habit-forming. In 2002 the FDA forced two other companies to stop selling their nicotine-laced waters after finding that the products were untested drugs, not dietary supplements, as claimed. Dietary supplements do not require safety and efficacy testing and are only loosely regulated by the FDA.
The Product Nic Lite is said to contain 2 milligrams of nicotine (about two cigarettes' worth). But its exact contents can't be confirmed, says Matt Barry, director of policy research for the Campaign for Tobacco-Free Kids, because the product has never gone through formal testing. Barry said he drank a bottle of Nic Lite that he ordered online and felt no effects -- ill or otherwise. But he argues that consumers "should have an assurance that they aren't going to get sick from it."
Nico Worldwide CEO J. Robert Knight said Nic Lite is safe and effective in helping adult smokers cut back or quit. Knight called the water "an alternative method of delivering nicotine," ideal for smokers who can't get through a flight without lighting up.
The Upshot In a late June letter to Nico Worldwide, the FDA ruled that Nic Lite is not a dietary supplement, but an unapproved new drug that requires safety and effectiveness testing. Knight said the letter was a surprise to him because the company has a certificate from the FDA granting it the right to sell the product. The company's Washington-based attorney, Paul Hyman, said the matter is under negotiation. "We hope to work it out with the FDA," he said.
-- Alicia Ault

Friday, January 26, 2007

Nic Lite News

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Home / News / New Nicotine Beverage Takes Off at LAX
New Nicotine Drink Takes Off At Los Angeles International Airport (LAX), A Newly Developed Designer Nicotine Beverage May Help Smoker's Curb Nicotine Cravings
Posted: 6/22/2006 9:46:34 AM
The new nicotine drink is now in test market at domestic airport shops for cigarette smokers who fly. It's safe. It's delicious, and helps kick the nicotine desire.
BEVERLY HILLS, CA - Wednesday, June 21, 2006 - Smoking Cigarettes and watching Captain Kangaroo, will no longer be allowed in the Golden State if California Governor Arnold Schwarzenegger has his way; smoking in public places like Airport Terminals may soon be banned through out the state, yes outdoor smoking terminated, by the terminator. But arriving just in the nick of time for smokers is NIC Lite , a patent pending nicotine replacement drink, to help die hard cigarette smokers cope with all the new prohibitive smoking regulations.Today Airplane passengers can't smoke anymore, so what can smokers do about their high flying nicotine cravings, yes chewing nicotine gum will help your ears pop, as the plane gains altitude, smokeless tobacco is great for cowboys on the open range, but where is the spittoon, perhaps in first-class or you could slap on the patch, and experience the pain of a bikini wax as you tear it off your Hawaiian sun-tanned hide or you could simply drink a new lemon-flavored designer beverage before takeoff in the departure lounge.The new nicotine drink is now in test market at domestic airport shops for cigarette smokers who fly. It's safe. It's delicious, and helps kick the nicotine desire. NIC Lite is a lemon-flavored, water-based nicotine drink designed for smokers who can't or choose not to smoke and have to quit smoking cigarettes for limited periods of time. NIC Lite was recently featured on CNBC's "On-The-Money" segment and Los Angeles CBS News."I drank two bottles during the five-hour flight to New York, most relaxing flight. I've ever had," said Dan K. of Thousand Oaks, California, a light smoker (less than 1/2 pack a day). In April 2006, NIC Lite made its debut at Los Angeles International Airport (LAX) to aid frequent flyers. The airport venue was chosen as the premier market entry because airline passengers are forbidden to smoke sometimes for up to 12 hours. The combination of these two factors can increase a smokers high anxiety and nicotine withdrawal. NIC Lite provides airline passengers with a calming effect to overcome the shock to their bodies when they are forced to suddenly stop smoking while they travel. There may also be a connection between trace nicotine foods, such as tomato juice, hot chili peppers and horsetail tea that could act as a stimulus barrier in the brain, producing a relaxing effect."We sold eight bottles in the first 30 minutes at LAX," exclaimed Huy Pham, Vice President of Operations at Denver-based Airport Concessions Inc. "LAX is just the beginning," he added. "This product is unusual since it replaces the nicotine one gets naturally from certain foods as well as from cigarettes." The tasty nicotine beverage is presently being test-marketed at a newsstand located in United Terminal 7.Within weeks, NIC Lite's master broker NICTime, plans to roll out the refreshing product in more than 50 airports across the United States. "Smoking bans are a hot topic right now," said Chris Vehring, president of NICTime Sales and Marketing, a master broker of NIC Lite. "This product can potentially help millions of flyers who are smokers affected by smoking bans by offering them an effective nicotine alternative during their long flights."NIC Lite is classified as a dietary supplement by the United States Food and Drug Administration (FDA) and they have issued a certificate of free sale to the manufacturer. Packaged in an appealing 8 ounce (237 ml) blue bottle, NIC Lite contains 4 milligrams of purified organic nicotine (two cigarettes worth) infused in pure-grade water. It contains no carbs, calories or preservatives.For more inf. visit http://www.NicTime.com or view the CBS news clip at http://cbs2.com/video/?id=20378@kcbs.dayport.com
Source: Beverage Marketing - Richard Davis


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